Research topics pursued in the Department of Marketing:
Dr. hab. Eng. Dariusz Dąbrowski, Associate Professor
- Management of shaping new products (new products management)
- Market orientation of the organization (market orientation of the organization)
- Consumer behavior (consumer behavior)
Dr. hab. Anna Drapińska, Associate Professor
- Management and marketing of services (management and services marketing)
- Management of relationships with clients and partners in business (management and services marketing, relationship marketing)
Dr. hab. Eng. Magdalena Brzozowska-Woś
- New tools and trends in digital marketing communication (new tools and trends in digital marketing communication)
- Consumer behavior in digital media (consumer behavior in digital media)
- Influence of addictions on consumer behavior (influence of addictions on consumer behavior)
- Market orientation of the organization (market orientation of the organization)
Dr. hab. Edyta Gołąb-Andrzejak, Associate Professor
- Customer engagement in services (customer engagement in services)
- Implications of service dominant logic (implications of service dominant logic)
- Relationship marketing in services (relationship marketing in services)
Dr. Natalia Przybylska
- Principles of sustainable development in marketing, including social and ecological responsibility (principles of sustainable development in marketing, including social and ecological responsibility; green marketing)
- Utilization of the internet and modern media in the marketing activities of commercial and non-commercial organizations (using internet and modern media in the marketing activities of commercial and non-commercial organizations)
- Marketing innovations in small and medium-sized enterprises (marketing innovations in small and medium-sized enterprises)
MSc. Eng. Agnieszka Firgolska
- Market orientation (market orientation)
- Open innovation (open innovation)
- Personal brand in social media (personal brand in social media)
