The Department offers educational activities in the following fields: economic analytics, engineering management, management, international management, data engineering, and economics. The Department supervises bachelor's, engineering, master's, and doctoral theses. The curriculum for first and second-degree studies includes the following subjects:

Engineering Management (Bachelor's Degree - Engineer):

  • Basics of Marketing
  • Marketing Research

Management (Master's Degree):

  • Introduction to Marketing
  • Brand Communication
  • Entrepreneurship and Marketing (specialization):
    • Relationship Marketing
    • E-business
    • International Marketing

Management in English (Bachelor's Degree):

  • Essentials of Marketing
  • Marketing Research
  • Services Marketing

Management in English (Master's/Postgraduate Studies):

  • Marketing
  • Brand Communication
  • Marketing Research
  • International Marketing

Data Engineering in English (Bachelor's Degree - Engineer):

  • Marketing
  • Marketing Research
  • E-Marketing & Trend Analysis
  • Market Analysis

Economic Analytics (Bachelor's Degree):

  • Marketing
  • Marketing Research
  • Market Analyst (specialization): Behavioral Aspects of Market Entities
  • Market Analysis
  • Relationship Marketing

Economics (Bachelor's Degree):

  • International Marketing

Detailed course descriptions can be found in the ECTS catalog