Shape the future – yours and the world’s
Do you dream of an international career in business, where knowledge, courage, and a global outlook matter? The Bachelor in Management program is the perfect choice for those who want to grow in a dynamic, multicultural environment and gain a solid foundation in economics, management, finance, law, and marketing.
The study program is conducted in English and is based on project work in international student groups. Here, you'll learn how to collaborate with people from various cultures, manage diversity, and operate effectively in the global business world – from day one!
Graduates of the program are future leaders – aware, responsible, and thoroughly prepared to work in complex organisations. They can analyse managerial problems based on current research and market practices and turn them into innovative, context-appropriate solutions. They thrive as leaders and team members, building bridges between cultures and ideas. Their competencies include hard knowledge, critical thinking, creative approaches, and social engagement.
Studies in the Bachelor in Management programme are not only about acquiring knowledge, but above all about applying it in practice. Instead of a traditional bachelor’s thesis, students complete a practical diploma project, often carried out in collaboration with the business environment and in international teams. This is an opportunity to work on real-world challenges, use the tools acquired during the programme, and build valuable experience that provides a solid foundation for a future career.
Choose your specialisation – build your path*
During your studies, you can choose one of two specialisations, each developing specific areas of managerial knowledge and skills:*
- Project Management specialization prepares students for effective planning, execution, and supervision of projects in a dynamic business environment. The programme focuses on developing organizational, analytical, and leadership competencies essential for project managers. Students learn how to define project objectives, manage teams, control budgets, and mitigate risks. Courses such as Project Management Methods and Tools, Innovative Project Management, Project Costing and Budgeting, and Project Risk Management provide practical skills applicable across various sectors—from business to the public and technology sectors.
- Digital Business Management and Marketing specialization focuses on how companies operate in the digital economy and how to build customer relationships in the online environment. The programme develops competencies in digital marketing, consumer behaviour analysis, and customer experience design. Students learn how to use modern tools and technologies in business management and how to create effective online brand strategies. Courses such as Digital Marketing, Customer Experience in Services, Digital Business, and E-commerce prepare graduates for careers in the rapidly evolving digital economy—both in tech companies and in traditional organizations undergoing digital transformation.
*The specialisation will be launched provided a required number of students enrol.
| Study Mode | Full-time Studies | Part-time Studies |
|---|---|---|
| Cost for Polish Citizens | 1300 PLN per semester | Not available |
| Language of Instruction | English | |
| Mode of Instruction | On campus | |
| Subjects Considered During Admission | • Mathematics • Additional subject: Geography or Physics • Polish language • Foreign language |
Why is it worth it?
The Bachelor in Management program offers solid academic knowledge and, most importantly, an educational experience grounded in today’s global business environment. Classes are conducted in English by an experienced and international faculty. This enables students to learn how to communicate and work in the international language of business from the very first semester. Students also have the opportunity to learn Chinese, one of the key languages in today’s global economy.
The program's multicultural environment encourages the exchange of experiences and the development of intercultural competencies, which are essential in modern organisations. Classes take place in modern, well-equipped rooms, and the curriculum is based on current trends and challenges in management, such as digital transformation, sustainable development, and teamwork in a dispersed (remote or hybrid) environment.
We focus on a practical approach to learning. Students work on case studies, solve real managerial problems, and carry out team projects, which helps them learn how to combine theory with practice and act effectively in complex business situations.
Where can you work?
Graduates of the program find employment in various sectors of the economy, both in Poland and abroad. Their competencies are especially valued in manufacturing companies, service firms, international corporations, and trading companies. Many also work in the public or non-governmental organisations, where strategic thinking and project management skills are crucial. The program also prepares students for careers in financial and banking institutions, offering a strong foundation in economics and finance.
Student exchange opportunities
As part of the MOST program, students can study at other universities across Poland, gaining new academic perspectives and experiences. International exchange is also available through the Erasmus+ program, offering the opportunity to study abroad in countries such as Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Spain, the Netherlands, Hungary, Lithuania, Latvia, Norway, North Macedonia, Portugal, Romania, Slovenia, Slovakia, Turkey, and Italy.
A complete list of partner universities is available here.
You can also participate in student exchange programs with universities in China, such as Zhengzhou University of Light Industry, Dalian Minzu University and University of Electronic Science and Technology of China. These programs allow you to spend some time studying in China and gaining valuable international experience.
Fun fact:
Why do people pay several times more for shoes with the distinctive “swoosh” than unbranded ones that are just as comfortable?
It’s the power of the brand – a phenomenon with real value… including financial value.
Some brands are worth more than their actual physical assets. For example, the Coca-Cola brand is estimated to be worth over $50 billion, just for the name, logo, and what it represents in the minds of consumers. Interestingly, research has shown that people claim a drink tastes better if they know it’s Coca-Cola – even when they unknowingly drink something else!
This shows the enormous impact of emotions, associations, and brand loyalty—factors determining a product’s success (or failure) even before it hits the shelves.
Attention! Bachelor's in Management in English is a paid program!
Study program: